Strategy

The challenge of Strategy Formulation in Products with very wide Markets

This article is based on Episode #6 of 100 Product Strategies (Spotify, Apple Podcast). There are products that serve very specific niches, verticals, or user types. But sometimes we have products and visions that give us the chance to expand in almost infinite directions. While this may sound like a very desired thing, it may […]

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The Conflict of a User-Centered Strategy Relying on B2B Business-side Monetization

This article is based on Episode #5 of 100 Product Strategies (Spotify, Apple Podcast). Some products like e-commerce, SaaS, or subscriptions rely on creating great value and experiences that directly correlate to getting more revenue from their users. But what is the impact on the product strategy when your revenues depend on having an active

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How to create a global strategy in products with a high need for localization

This article is based on Episode #4 of 100 Product Strategies (Spotify, Apple Podcast). As companies operate in more markets, there is a constant need for product leaders to create a global strategy that aligns the goals and opportunities that the (usually global) team will focus on.  But all markets are different, having differences in

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How Product Leaders at Zalando Successfully work with Multiples Strategies

This article is based on Episode #1 of 100 Product Strategies (Spotify), (Apple Podcast). As organizations grow, strategy becomes more complex, and different layers start to interact with each other (company strategy, business unit strategy, company versus product strategy, and the list goes on). Zalando, with more than 17.000 employees, definitely has this challenge and

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How to navigate strategic trade-offs and tensions

An interview with the author of Managing Product = Managing Tension, exploring one of the most challenging aspects of strategy creation This article is based on Episode #2 of 100 Product Strategies (Spotify), (Apple Podcast). One of the most challenging aspects of strategy creation is navigating the tensions between the needs of different stakeholders, opposed goals,

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The Product Leader’s role in helping teams succeed with OKRs

For some reason, OKR planning in most companies is a stressful moment that we go through each quarter. We need to consider myriads of inputs, definition sessions, and cross-team alignments to create high-quality OKRs for our team. While this is challenging for organizations of any size, large enough organizations (usually more than 8 product teams)

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