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This article is based on Episode #7 of 100 Product Strategies (Spotify, Apple Podcast). It’s already hard to find strategy creation examples. But finding someone who has created a new strategy, communicated it, executed it, and updated based on learnings is like finding a needle in a haystack.  Luckily for all of us, Megan Murphy, […]

This article is based on Episode #6 of 100 Product Strategies (Spotify, Apple Podcast). There are products that serve very specific niches, verticals, or user types. But sometimes we have products and visions that give us the chance to expand in almost infinite directions. While this may sound like a very desired thing, it may

This article is based on Episode #5 of 100 Product Strategies (Spotify, Apple Podcast). Some products like e-commerce, SaaS, or subscriptions rely on creating great value and experiences that directly correlate to getting more revenue from their users. But what is the impact on the product strategy when your revenues depend on having an active

This article is based on Episode #4 of 100 Product Strategies (Spotify, Apple Podcast). As companies operate in more markets, there is a constant need for product leaders to create a global strategy that aligns the goals and opportunities that the (usually global) team will focus on.  But all markets are different, having differences in

This article is based on Episode #3 of 100 Product Strategies (Spotify), (Apple Podcast). Many PMs receive the feedback “you need to think more strategically”. Many leaders want to help their teams “become more strategic”. Usually none know where to go from there.  Petra Wille – loomista has been coaching teams and product leaders for

This article is based on Episode #1 of 100 Product Strategies (Spotify), (Apple Podcast). As organizations grow, strategy becomes more complex, and different layers start to interact with each other (company strategy, business unit strategy, company versus product strategy, and the list goes on). Zalando, with more than 17.000 employees, definitely has this challenge and

An interview with the author of Managing Product = Managing Tension, exploring one of the most challenging aspects of strategy creation This article is based on Episode #2 of 100 Product Strategies (Spotify), (Apple Podcast). One of the most challenging aspects of strategy creation is navigating the tensions between the needs of different stakeholders, opposed goals,