This article is based on Episode #6 of 100 Product Strategies (Spotify, Apple Podcast). There are products that serve very specific niches, verticals, or user types. But sometimes we have products and visions that give us the chance to expand in almost infinite directions. While this may sound like a very desired thing, it may […]
The challenge of Strategy Formulation in Products with very wide Markets Read More »
This article is based on Episode #5 of 100 Product Strategies (Spotify, Apple Podcast). Some products like e-commerce, SaaS, or subscriptions rely on creating great value and experiences that directly correlate to getting more revenue from their users. But what is the impact on the product strategy when your revenues depend on having an active
The Conflict of a User-Centered Strategy Relying on B2B Business-side Monetization Read More »
This article is based on Episode #4 of 100 Product Strategies (Spotify, Apple Podcast). As companies operate in more markets, there is a constant need for product leaders to create a global strategy that aligns the goals and opportunities that the (usually global) team will focus on. But all markets are different, having differences in
How to create a global strategy in products with a high need for localization Read More »
This article is based on Episode #3 of 100 Product Strategies (Spotify), (Apple Podcast). Many PMs receive the feedback “you need to think more strategically”. Many leaders want to help their teams “become more strategic”. Usually none know where to go from there. Petra Wille – loomista has been coaching teams and product leaders for
How to Master and Coach Product Strategic Thinking Read More »
This article is based on Episode #1 of 100 Product Strategies (Spotify), (Apple Podcast). As organizations grow, strategy becomes more complex, and different layers start to interact with each other (company strategy, business unit strategy, company versus product strategy, and the list goes on). Zalando, with more than 17.000 employees, definitely has this challenge and
How Product Leaders at Zalando Successfully work with Multiples Strategies Read More »
An interview with the author of Managing Product = Managing Tension, exploring one of the most challenging aspects of strategy creation This article is based on Episode #2 of 100 Product Strategies (Spotify), (Apple Podcast). One of the most challenging aspects of strategy creation is navigating the tensions between the needs of different stakeholders, opposed goals,
How to navigate strategic trade-offs and tensions Read More »
One of the most typical requests of people looking to learn about or deploy a product strategy is, “where is the template I can fill with all my …ideas…”. Or “where can I find a good strategy document from another company I can inspire on?” In theory, this sounds like a great question to ask! You
Never fall into the myth of Strategy Templates. Do this instead Read More »
For some reason, OKR planning in most companies is a stressful moment that we go through each quarter. We need to consider myriads of inputs, definition sessions, and cross-team alignments to create high-quality OKRs for our team. While this is challenging for organizations of any size, large enough organizations (usually more than 8 product teams)
The Product Leader’s role in helping teams succeed with OKRs Read More »
Creating your product strategy is hard work. You have to identify insights, clarify goals and assumptions, and align with multiple stakeholders. While all steps are vital, I have often seen that successful strategies come to life in a moment of truth: when you select those insights, that will truly make the difference. While I have
The Heart of Your Product Strategy: Selecting to Win Read More »
As the importance of user research, insights, and product discovery practices increases, every day more product teams have integrated research as part of their “end-to-end” product development process. Which is great! Yet when talking about Product Strategy (if they have one!), many times product leaders are fixated on company and product results as the key
Integrating User Research into Product Strategy Read More »
