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Integrating User Research into Product Strategy

As the importance of user research, insights, and product discovery practices increases, every day more product teams have integrated research as part of their “end-to-end” product development process. Which is great! Yet when talking about Product Strategy (if they have one!), many times product leaders are fixated on company and product results as the key […]

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Unveiling Product Strategic Thinking: How to Develop and Evaluate it

Section I— What is Product Strategic Thinking? Product teams’ skillset is like a puzzle, composed of many vital skills that complement each other. One of the fundamental pieces, especially as we grow in seniority and climb the career ladder, is thinking strategically. But what exactly does that mean? Wikipedia defines it as “a thinking process

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Finding great Key Results that drive business impact

When working on developing and optimizing products, we usually know the high-level metrics that govern business results, like Conversion Rate for e-commerce, or Monthly Recurring Revenue for subscription-based products. We tend to use them as team or initiative objectives, which sounds logical considering that we expect to build things to grow the business. The problem

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