Tener éxito y poder hacer crecer un e-commerce depende de que sepamos cómo medir y tomar decisiones sobre la performance que estamos viendo. Luego de más de 6 años trabajando con métricas de e-commerce me parece que hay 2 problemas que impiden que lleguemos a este éxito: Tenemos potencialmente infinidad de métricas para mirar Hay […]
15 métricas para optimizar un e-commerce Read More »
El Jueves 13/7 hicimos la 4ta edición de Product Tank Buenos Aires, que ya es por lejos un éxito rotundo con más de 870 personas de producto participando del meetup. Esta ocasión volvió a ser maravillosa, contando con un montón de participantes y dos charlas para volver a ver varias veces! Y cómo siempre, la
[Video] UX y Data Science en el 4to Product Tank Buenos Aires Read More »
When building digital products there are a lot of things that need our attention. If you are a Product Manager or somehow leading the product development, probably one of the top problems you may face is that there seems to be an endless stream of “urgent” things that require your attention. And that quickly leads to
5 Monday Habits to Build Better Products Read More »
We keep using the MVP term for the wrong thing. There has been a lot of debates, articles, and information about what we should call an MVP (and I even discussed introducing “MVE” for experiments). But I want to focus on a particular miss use I see in most companies, especially when the term is
True MVPs vs “what everyone calls an MVP” Read More »
I consider myself a fan of Agile and the values and principles that the Manifesto states. In fact, I’ve been using agile for many years and I saw how many teams changed and improved over the years through this practices. I’m currently working on an agile transformation at the organization level, trying to bring agile
The agile principle that is obsolete in modern product development Read More »
Whenever I write, talk or give a class about Product Discovery, I constantly emphasize on one of the main tools of the process of validation and continuous experimentation: The MVP Test (Minimum Viable Product Test) This tool has a fundamental problem with its name: basically the inclusion of the word product. But before we see
MVP? Is it a product or an experiment? Read More »
Last week I had the chance to attend to the MTPCon in San Francisco, the best conference in the world about Product Management, and it was awesome. This post is mostly for me 🙂 I remember things a lot better when I write them down. But I thought I may share it anyway to see
My 10 takeaways from the Mind The Product conference Read More »
Recientemente tuve la experiencia de ver a fondo una compañía “de producto” sin estructura de Product Management. Este es un pequeño análisis de los problemas que detecté y una ratificación de la importancia del rol de producto. “Debería funcionar…” Mi primer impresión fue bastante buena. Tenían un modelo innovador donde áreas que en otras compañías
5 problemas que emergen cuando no hay Product Managers Read More »
This is a post in 3 parts, but the publication order got somewhat messy :). This article should be part 3 (How to prioritize with Product Discovery and rapid experiments), and then I will go back to parts 1 and 2. The reason is that I think Part 3 is so valuable that I could
Effective Backlog Prioritization with Lean Experimentation Read More »
El 03/05/17 tuvimos la oportunidad de organizar la 3er edición de Product Tank Buenos Aires, con la particularidad de haber conseguido por primera vez un speaker internacional! Si bien creo que tuvimos gran calidad de charlas en el primer y segundo encuentro, fue un lujo poder contar con Krish Mantripagada, CPO de una compañía reconocida
Reviví las 2 charlas imperdibles del 3er Product Tank Bs As Read More »
