Product Direction Book

We all know that making great products is hard, involving many steps and experts from multiple disciplines. Yet most teams are not paying enough to the activity that makes all further efforts easier and more impactful: setting the right product direction. The absence of clear flows, artifacts, and accountabilities to create it aggravates this pain, resulting in a lack of alignment affecting the product’s success.

Product Direction describes tools and techniques to go through the creation of a Product Strategy, a Strategic Roadmap, and OKRs, taking care of how to navigate the critical links between each of them to achieve success at scale.

Product Direction helps you:

Multiply results with increased team alignment and autonomy.
Focus on the problems you are solving and reject other distractions.
Position and differentiate your product, aligning other areas in the company.
Scale teams without losing speed.
Grow in your career by increasing your strategic skills.

If you are a Product Leader responsible for setting the direction for your product organization, this book is for you: It’s packed with hands-on advice on how to come up with a strategy, a roadmap, and useful OKRs. And not only that. It illustrates via many real-life examples from Nacho’s wealth of experience how to make that happen.

For those of us who worry about driving a product strategy, and even for those of us who don’t, Nacho demystifies the process of creating and implementing a strategy. His book covers vital prerequisites for any product direction, from setting the product strategy to measuring success against OKRs.

This book is beneficial to any product leader looking for practical advice to master product strategy. Nacho explains holistically the importance of product direction, which he underlines by many case studies that illustrate nicely the impact for any product, product team, and product organization.

About the author

Nacho Bassino has been leading product teams for over ten years. He has held different roles in technical and product management paths in various industries.

His passion for product management and development led him to run training and coaching sessions for more than five years and to give talks in different countries about product management and innovation.

He held the highest leadership roles in product for companies with large product development groups in his last professional experiences, making him responsible for transforming the organization into teams capable of efficiently and consistently creating successful products at scale. During this period, he created, tested, and consolidated the methods explained in Product Direction with dozens of product teams.