About Us
Your Product Specialists
Our mission is to help every person, team, and company working on digital products to create more successful products in a repeatable and sustainable way.
With over 20 years of experience in different industries and roles in digital product companies, we have been there… We understand the challenges of product development and will help you deploy practical tools to overcome them and systematically succeed.
We do things differently
- Practical Approach: we believe in learning by doing and helping you face the challenges that only come up when applying practices to the real world.
- Personalized: each product, company, and context requires different solutions. We don’t believe in one-size-fits-all methods.
- Repeatable success: our goal is not to achieve a 1-shot triumph. We succeed if you are able to repeatably hit your goals independently.
About Nacho Bassino
Nacho has been working with digital products, leading product managers, and helping product teams for two decades, in different companies and industries. He held leadership positions as CPO at Bestday, Head of Product Development at Almundo and Vostu, and Director of Product at XING and Despegar.
He is also passionate about sharing experiences and helping the product community. For the last 7 years, he has regularly shared articles, created 2 podcasts, and organized Product Tank (the largest product community in the world with over 220 city-communities) in Buenos Aire, Cancún, and Europe. Furthermore, he regularly speaks at renowned conferences around the world such as MTPCon, Miro’s Distributed, Product Camp, and many more.
Since 2015 he has been helping product teams with different training, coaching, and consulting services. He has created Product Management programs and classes for different institutes, like Universidad de Palermo, Udemy, and Digital House, among others. He has mentored and coached independently and as part of institutions such as Endeavor, The Hero Camp, Product League, and many more.
Most recently, he wrote Product Direction, a book that addresses how to create a winning product strategy and align its execution through strategic roadmaps and OKRs.
What Our Clients Say
